The Ecommerce industry has grown drastically in the last 15 years. As technology continues to advance ecommerce stores has made their online stores and shopping more efficient, easy to use, and have made them fun to shop at.
Within in the last year many online retailers have made room of their sites for guest blogging, increased their CTR and conversation rates. They have made their online stores visually appealing, and improved the overall performance of the websites. In the past year there have also been a lot of advances in technology. Many stores have developed apps for mobile devices, joined social networking, and provided ways for customer to personalize their shopping experience. This development have changed the way people view ecommerce and online marketing. There have been many chance in ecommerce due to technology. Here are the top ten ecommerce marketing tips of 2014.
Starting in 2013 and continuing into 2014 many people are enjoying shopping from their mobile devices. These sites had to create web pages that are compatible with these devices. Many online store owners are now making easy access to their store by smartphones and tablets.
Many mobile stores owners are changing the way they advertise. They are marketing this products and services on mobile devices. This advertising is becoming more and more popular and ecommerce store owners are jumping at the chance for this marketing opportunity. Smaller start owners may not start this mobile marketing yet but larger stores are trying to reach as many mobile users as possible. There will soon be a large increase in video ads.
Focus on Wearable Devices
Google Glasses and other wearable smart devices are set to hit the market in 2014. Once these devices catch on ecommerce stores are expected to offer discounts, promotions, and updates to their customers that uses these devices.
Long Form Content
Guest blogging has made ecommerce owners more aware of their content. Long form content has become closely related to the products and services that are being sold by the store. There will also be an increase in the amount of videos and pod casts that these stores are going to use.
Social Add Searches
Many ecommerce stores owners are turning to social media and search ads to find new customers and increase sales. Social media ads are becoming more effective as well as PPC advertisements.
Link Between Brand and Author
Google’s Authorship has created branding opportunities for small businesses. Anonymous SEO services do not always work well. Ecommerce stores created high quality blogs as part of their marketing efforts. A brand blog has to be linked with the company that is selling the product.
Online stores are customizing the shopping experience that each of their customer has. This can include suggested products for users. Customers are becoming more comfortable sharing information the stores are making their experience more personal.
More Efficient Delivery
Many customers are not happy that they need to wait 2 days to 2 weeks to get the products they order online. It is easier to go to a traditional store and purchase the goods. In 2014 many ecommerce stores are improving their shipping options. Next day delivery is available and there may be more same day options.
Smaller stores need to find local customers in order to stay in business. Smaller stores will use the traditional SEO and target their sales to a specific audience. They will work to keep a certain customer base and market to them.
Online shoppers are known for browsing without buying. Personalization and target marketing can help increase sales and customers that are looking to make purchases. Marketing automation has been used for a long time and is one the rise. Lead nuturing , remarketing, and email personalization will help both larger and small ecommerce stores increase sales.